The power of being known with Mark Schaefer

In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

• How Mark Schaefer became an entrepreneur
• Redefining relevancy during a major crisis
• Nonconformity as a key marketing skill
• Resistance to being a personal brand
• The power of being known
• The four things all known people do
• The biggest mistakes when building a brand
• Pivoting a brand
• Grape lollipops on the web